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Literary Analysis:
This activity will help you prepare to write an article for the magazine
of your choice. With a copy of your magazine in front of you fill out
the attached form in order to get a better idea about the publication.
By closely examining the magazine, you will learn to recognize what assumptions
the magazine and its advertisers were making about the
target audience.
Name of Magazine:______________________
Cover Price:_________ Issue Date:__________
Physical Characteristics:
Total Number of Pages ______
Number of Pages without Ads ______
Number of Photographs: in Color ____ in Black & White ____
Type of paper: Cover: Glossy ____ Matte _____
Interior: Glossy ____ Matte ____
Type font(s) used in text ____________________________________________
Comments:__________________________________
Editorial Information:
Publisher: __________________ Name of Editor: ______________________
M __ F _
Magazine Staff: ______________________
__________________________________
Comments:_________________________
__________________________________
__________________________________
Advertiser Analysis:
# of Full Page Ads _____ For What Products?
(include estimated cost) ___________________________
# of Half Page Ads _____ For What Products? ___________
________________________________________________
# of Quarter Page Ads _____ For What Products? ______
____________________________________________
Ad Model Analysis:
Mostly Male ___ Mostly Female ___
Mostly White ___ Mostly Ethnic ___
Mostly Under 30 ___ Mostly Over 30 ___
Who would use these products?
Mostly Male __ Mostly Female __ Both __
What age group would use these products?
(check all that apply)
Under 10 ___ 10-20 ___ 20-30___
30-40 ___ 40-50 ___ Over 50 ___
Article Analysis:
Subject of Feature Article(s) _______________
______________________________________
Subjects covered by regular columns ________________________________
_______________________________________
Average Length of Articles: ______________
Editorial Voice : Informal ___ Formal ___
(Give evidence for your decision)
______________________________________________
Who would be interested in these articles? Mostly Male __
Mostly Female __ Both __
What age group would be interested in these articles?
(check all that apply)
Under 10 ___ 10-20 ___ 20-30___ 30-40 ___
40-50 ___ Over 50 ___
Highest Level of Education:
Elementary School ___ High School ___
Some College ___ College Grad ___
Audience Analysis:
Based upon all of the above information, what can you deduce about the
magazine's
target audience?
Age Range: ____ Sex: M __ F __ Both __
Racial Makeup: White __ Ethnic __ Both __
Education Level: _______________ Urban ___ Rural ___ Both ___
Married? Y___ N ___ Children? Y ___ N ___
Estimated Yearly Income: Under $10,000 ___ $10,000 - 50,0000 ___
$50,000 - $100,000 ___ Over $100,000 ___
Interests & Hobbies: ___________________________
___________________________________________
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