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Areas of Special Emphasis
aka, Special Results the COB Desires
Globalization
- Students should increase their familiarity with
- International Business Issues
- Writing to an international audience
Executive Summaries
Figurative Language
- The use of figurative language is minimal in business communications; therefore, the use of figurative language in our students' writing for this class should be infrequent (or exceptional).
Ethical and Legal Dimensions of Writing
- Students should increase their familiarity with:
- Ethical dimensions of writing in business
- Legal dimensions of writing in business
Presentation Skills
- Students should be required to give (or have a significant speaking role in giving) a presentation during the semester.
Clear, Concise Writing
- Students should learn to:
- write with clarity,
- get to the major point(s) quickly and directly,
- express their points (and meanings) in an explicit fashion,
- be brief,
- yet avoid a telegraphic style in their writing
Citation Usage
- Students should master the use of both:
- In-text (parenthetical) citations
- End-of-text citations (aka, a "Works Cited" page)
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