Information About A Specific Audience

"Having fuzzy dice hanging from your rearview mirror is as important as having shoes that match your purse."

Question: How well will young men relate to the simile (italicized) in the quote above?

Answer: Probably not very well.

So, what's the point?

• The point is that different people value different things---just like young women are more likely than young men to think it's important to have matching purse and shoes.
• The point is that because different people have different values, trying to write to everyone in one paper makes it hard to be persuasive.
• The point is that it is easier to writer persuasively to a narrowly defined audience (e.g. an audience with a narrow age range, a single gender, and the same major or profession)